• Offended him in red!

    November 21st, 2008

    Men find women more attractive if they are dressed in red robes, inform "Journal of Social Psychology.

    Curious Case study Professor Andrew Elliot and Dr. Daniela Niesta from the University of Rochester, New York. According to the two scientists' red lampichka in the male brain is probably triggered following the association "Love = red, which is present in one of hilyadoletiya.

    In this association srabotva not only for humans but also in monkeys, which have the greatest genetic similarity. For example, female and babuini shimpanzeta indicate red when they were ovulation making sexual signal, in which males can not resist.

    Elliot and Niesta been studied 100 men, mostly students, who were shown photographs of women. They were asked to assess women on several criteria – e okolko are nice if they would like to kiss and to what extent they would like to have sex with them.

    Same photo of a woman was shown in different versions – with a red frame, white frame with gray or green frame.

    The picture with a red frame was rated highest, although it's the same woman. It appeared that if the woman is dressed in red, its intelligence and decency have no meaning for the man – the only important is whether it is attractive. Scientists are subjected to the same test and a group of women.

    It turns out that when women appreciate other women, the red color is irrelevant. Scientists stress that geyove color-blind and not taken part in the study.

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